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ADVERTORIAL: Why championing Gaelic makes cultural and economic sense

Over several decades, Highlands and Islands Enterprise (HIE) has established a strong track record of recognising and supporting the cultural and commercial value of Gaelic through a broad range of activities. As the Scottish Government’s economic and community development agency for the Highlands and Islands, HIE is delighted to be sponsoring the Gaelic as an Economic Asset category at the Scottish Gaelic Awards 2023 .

The award recognises success made by a business, social enterprise or community group in realising the proven economic value of Gaelic towards Scotland's economy. This can be marked through turnover, attributable and measurable, associated with the use of Gaelic as an asset to add economic value. The award recognises a wide range of initiatives from the creative industries, food and drink, tourism and commercial provision.

HIE introduced the category to the Gaelic Awards, post publication of the Ar Stòras Gàidhlig: The Economic and Social Value of Gaelic as an Asset research, and has been a consistent champion for the contemporary use of Gaelic in such a positive way.

"We recognise how many organisations are taking innovative opportunities to enhance the provenance, authenticity and attractiveness of their products and services using Gaelic in different ways to add value to businesses and organisations across the country," said a spokesperson.

"We also appreciate how such efforts, particularly when those happen in our rural and island communities, lead to interesting jobs and careers, and help contribute to the sense of place. That happening through strengthening geographical, cultural and linguistic connections to a place, helping attract and retain population, often among the young and economically active, in turn enhancing the resilience of those communities economically, socially and culturally.

"We know that thriving vernacular Gaelic speaking communities also need availability of a range of affordable and attainable housing options, access to digital and physical connectivity, services and a range of economic opportunities.

"This award therefore recognises and celebrates that Gaelic can be integral to the creation of some of those economic opportunities, which in combination with other place based development of infrastructure and services, enhances the resilience of communities and the use and vitality of the Gaelic language."

Scottish Gaelic Awards 2023

The Scottish Gaelic Awards reward all aspects of the Gaelic language and culture across the length and breadth of the country. The Daily Record, alongside headline sponsor Bòrd na Gàidhlig are proud to host the most prestigious night of the year within the Gaelic community calendar.

Now in its tenth year, the awards are bigger than ever. On February 21, 2023, at the Glasgow Marriott Hotel, those young and old, on their own or in a team, from every corner of the country, who are doing their bit will get the appreciation they deserve.