DOG owners will spend £300million celebrating Valentine’s Day with their four-legged friends this year, a report claims.
They will spend an average of £30 on gifts for their pets.
Men typically spend £8 more than women on Valentine goodies for their dogs, a poll found.
More men than women described their dog as their “baby”.
Meanwhile, most of those polled would rather have a long walk with their dog than a mini-break with a partner.
Moreover, a third of those who enjoy a regular date night make sure their dog is included in their plans.
It comes as Love Island star Olivia Attwood, 31, partnered with dog food company Butcher’s to launch a range of Valentine’s Day cards.
They cost £1 online with all proceeds going to Butcher’s Nourish Every Dog programme.
Olivia said: “My dogs are the centre of my life, so it’s no surprise pet owners are going wild in the aisles to celebrate the love they have for their dogs during the season of love.”