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Greggs go to war against pasties with Cornwall expansion plans

Greggs is preparing to open news shops in Cornwall as part of their rapid expansion across the UK.

The bakery said it will open 150 new stores in the south west and other areas where it currently has fewer sites.

It comes as the group opens its fourth shop in Cornwall, in U2 Enterprise Park, Saltash, on Saturday.

Roisin Currie, who was appointed as chief executive last year, said she is pleased with the group's progress in opening new sites.

'The opening strategy is going to plan and the new location in Cornwall is a key part of that,' she said.

'Obviously we are a brand that started from the North and the natural growth of the business from there means there are some parts of the country, such as in Cornwall and the South West, where we see more scope to open sites.'

The new opening comes on top of existing shops in St Austell, Launceston and Truro in the county.

Bosses said that a number of new sites in the expansion plan will target UK tourists and travellers, with openings at travel locations such as forecourts and service stations.

Ms Currie said the group is also positive about investments into new products on its menu and is optimistic about summer trade.

'We have launched a number of new items, like chicken shawarma flatbreads, and they are all doing very well,' she said.

'We're looking very positively towards the summer and hopefully this warm weather will mean more people out and about, and ultimately looking for somewhere to eat.'

It comes after the group revealed in May that sales surged by nearly a fifth over the start of 2023 as its cheap meals remained 'compelling' to cash-strapped consumers.

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