The Super Bowl is advertising's grandest stage, with nearly 200 million adults in the U.S. planning to tune in to this year's contest between the Philadelphia Eagles and the Kansas City Chiefs, according to one estimate.
For major brands, it's also one of the priciest — companies are paying about $7 million this year for a 30-second ad during Super Bowl LVII.
Cryptocurrency companies will be conspicuous by their absence in 2023 after making a splash during last year's game, sacked for a loss by the FTX Trading scandal, a string of industry bankruptcies and a slump in crypto prices. Instead, most of the spots will come from automakers, booze vendors and tech companies, while the usual celebrity cameos will include Tony Romo, Adam Driver, Kevin Garnett, Will Ferrell and Serena Williams.
Here's a sneak peek at some of the commercials airing this Sunday.
Michelob Ultra
Tennis legend Serena Williams and NBA player Jimmy Butler star in a "Caddyshack" spoof and tee off on the green while enjoying some Michelob Ultra.
Dogfish Head Craft Brewery
Dogfish Head Craft Brewery debuts "one of the smallest budget beer commercials of all time" with an electric football table.
Budweiser
Budweiser describes the different type of people who enjoy a six-pack.
Samuel Adams
"Your cousin from Boston" imagines what famously grumpy city would be like if Samuel Adams made it a little cheerier.
Busch Light
A commercial for Busch Light shows singer-songwriter Sarah McLachlan sharing a tent in the wilderness with a white wolf.
Memorial Sloan Kettering Cancer Center
Super Bowl LVII watchers in the New York region will see a 2-minute spot from Memorial Sloan Kettering Cancer Center that stresses the importance of supporting co-workers who have been diagnosed with cancer.
Booking.com
Actress Melissa McCarthy dons red hair and sings about the places she could visit for a vacation using Booking.com
Bud Light
Bud Light makes the classic waiting-on-hold tune an opportunity to dance, featuring actor Miles Teller.
Dexcom
Singer Nick Jonas shows how Dexcom monitors the glucose levels of diabetes patients.
Downy Unstoppables
Actor Danny McBride becomes "Downy McBride" and tells his neighbors about the fresh smell of Downy Unstoppables.
DraftKings
Kevin Hart is skeptical about DraftKings giving everyone one free bet on the platform this Super Bowl.
General Motors/Netflix
Comedian and actor Will Ferrell says General Motors is going electric and their vehicles will be depicted in Netflix films and television shows.
Hellman's
Comedian Pete Davidson has no problem eating a Jon Hamm and Brie Larson sandwich dressed up with Hellmann's mayo.
PopCorners
Actors Bryan Cranston and Aaron Paul use a Breaking Bad motif to gush about the flavor of PopCorners.
Pringles
Everyone gets their hand stuck inside a Pringles can at some point, even singer Meghan Trainor.
Rakuten
Actresses Alicia Silverstone and Elisa Donovan reprise their roles from Clueless to debate getting cash back using Rakuten.
Uber One
Sean "Diddy" Combs is excited to create a one-hit jingle that promotes Uber One.
Workday
The world's most legendary rock stars remind us that using Workday for human resources doesn't actually make you a rock star.
- In:
- General Motors
- Netflix
- budweiser
- Super Bowl LVII
- Super Bowl
Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports.
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