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Italy says 'arrivederci' to Domino's Pizza

Domino's black pie. According to Bloomberg News, the gastronomic home of the pizza chain's last restaurant is closing after partnering with a local company to bring the brand to Italy seven years ago.

This US company partnered with franchisor His ePizza SpA to open the first Domino's Pizza in Milan in 2015.  It announced that it was going "where no major pizza brand has gone." Previous. Epizza has opened 28 more Domino stores across the country and plans to open hundreds more, the news service reports.

It may have looked fine on paper. No, it was a deal of American know-how and Italian expertise in food delivery. 

But according to Bloomberg, ePizza faced increased competition from pizza makers and delivery services, especially when COVID-19 closed Italian restaurants in 2020. 

ePizza's promise to use "tomato sauce and mozzarella cheese" doesn't seem to capture the hearts and palates of Italians enough to remain competitive in a country credited with inventing the cherished regional dish. . 

``This problem is likely due to the significantly increased level of competition in the food delivery market. Both deliver food, services and restaurants have reopened after the pandemic, and Bloomberg reported that ePizza is a report for investors, with consumers back and forth spending their revenge.  

Domino representatives did not immediately respond to requests for comment. 

Alain Sherter

Alain Sherter Covers's economic issues.

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