Huawei Technologies on Monday revealed a range of new products, including a brand-new high-end smartphone brand known as “Ultimate Design.”
This move follows the positive reception of the company’s Mate 60 series smartphones among Chinese consumers, sparking discussions about Huawei’s strong comeback in the smartphone business despite facing restrictions imposed by the US government over the past three years.
During a launch event in Shenzhen, Guangdong province, Yu Chengdong, CEO of Huawei’s device group, emphasised the company’s commitment to producing Mate series smartphones efficiently.
The highly anticipated “Ultimate Design” brand features Hong Kong superstar Andy Lau as its brand ambassador.
Huawei unveiled its latest smartwatch and smartphone under this brand, marking a significant effort to expand its presence in the premium segment.
Furthermore, Yu revealed that Huawei’s self-developed Harmony operating system has amassed a user base of over 600 million individuals. Founder Ren Zhengfei also highlighted that more than 30 operating systems in China are currently being developed based on the open-source Harmony version, demonstrating its growing influence in the technology landscape.
